Customer profile
The customer is imagined as a sports agent for footballers, between roughly twenty-five and forty, travelling constantly through Europe, Latin America, and the United States. That framing gives the collection a specific visual brief: polished enough for executives, fluent enough in sport culture to feel credible around players.
Instead of treating references as mood alone, the project uses them as a filter for styling, material selection, and detail hierarchy. That gives the collection a sharper point of view and a stronger sense of product.
